Hot and cold is an interesting way to classify mediums. It is a very natural way of classification but I had never seen it defined as such. It is interesting to apply this to new mediums of communication. The internet, for instance, is a very hot medium. There is an enormous amount of information on the internet and it has spurned a lot of energy in our culture.
However the hot and cold classification seems a like a bit of an oversimplification. It seems like he can just sort of apply to anything and make it work in his definition. It is to vague to actually really allow for any interesting insights. Also he seemed patronizing when talking about "backwards" countries and how technology affects them when compared with the U.S. or England.
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