Hot and Cold

I thought the concept of hot and cold media types was very interesting. An example of hot media, such as the radio, or cold media such as the televison because one is interactive and one is not is a radical idea that implements different types of media.But what I really thought was the most attention grabbing in this reading was what Margaret Mead had to say about the different media types. She said "We can program twenty more hours of TV in South Africa next week to cool down the tribal temperature raised by the radio last week". Here the reader can really tell the difference between cold and hot and how these different medias affect the listener or viewer. This is especially significant because different art mediums, no matter what the medium can affect the viewer. Just as a painting or video can change a viewers emotion or mood, the television and radio can do the same. This is where the radio and television, both as a hot and cold media, make an art medium.