Media Hot and Cold

This article is very much a social commentary on cultural trends, both historical and modern, and the revolution from one trend to another. The article makes an argument that trends can be summed up in two categories: hot and cold. The author first seems to define these two types by applying the concept that hot media require less to fill in on the user's behalf where as the cold media expects more of the user to provide what it lacks. Giving the impression that hot media is one sided and cold media is an exchange between the user and the media.

I think the author strays from this mentality about the two types as the article progresses and starts using the adjectives "hot" and "cold" in ways that is more common to us. That "hot" media tends to be more provocative and unsettling to cold cultures and that "cold" media isn't challenging or taking away from the culture.