Hot and Cold Media

            I had a difficult time following this article. It seems like an abstract theory that some guy came up with to describe media experience-- either hot or cold. He explains hot medium is an extension and advancement of something generic or “cold”. He says that hot media is high definition. In other words it is well filled with data. I do not really follow with his explanations and labels that he gives to mediums. The author states: “cool medium like hieroglyphic or ideogrammic written characters has very different effects from the hot and explosive medium of the phonetic alphabet”. I feel like his sentences are his subconscious thoughts and epiphanies written down in an article. I do agree that different mediums have different effects on viewers. However, I believe that you can’t name an experience because this is up to the individual. Perhaps someone thinks of a medium as big or small, black or white, or maybe thinks of nothing. Because he uses such broad titles like “hot” and “cold” to describe media experience, he may seem close to a theory since these two adjectives can encompass so many different attitudes. I, however, do not think that you can accurately calculate a media as hot or cold. Different people understand media differently, and from anther point of view, I will say that say I don’t agree or follow with his “theory”. As reliable information I would say this article is bogus, but as an abstract piece of writing I do think that his thoughts are very interesting and unique